When it comes to creating content there are several problems that you can face before you even start putting words on the screen.
#1 Content Marketing Strategy
Firstly, you need to have a content marketing strategy. This is a framework that helps you to plan all of your future content for your target audience.
#2 Creating Your Content
Once you have a plan you then need to start creating your content and churning out new content on a regular basis so you start gaining fans that will read, comment and share your content.
#3 Overcoming Common Content Marketing Roadblocks
One of the pitfalls that people have when creating content is writer’s block, which can be a difficult obstacle to overcome. There are so many topics you can create content on in your niche that it’s almost impossible to run out of things to write about, and you’ll see just how easy it is to overcome writers block.
#4 Tools to Create Social Media Content
Not everyone likes to read content, some of your target audience will prefer to see your content in different formats. There are also online tools you can use to help you repurpose your content into different formats that your target audience will love.
#5 Bonus: Promoting Your Content
Now that you’ve created your content you need to start sharing and promoting it to your target audience.
Here’s the good news. I’ve compiled a round-up of posts that will help you with each of the problems and help you to start creating killer content.
Content Marketing Strategy
In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content.
That’s easier said than done.
If you’re trying to create content that will resonate with your audience on social media and separate you from all of the noise, great! You’re on the right track. But first you should establish your content marketing strategy.
A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.
Now (before you start) is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level. We’ve put together a helpful walkthrough that will guide you through each step of the process. Read more…
Habits of Highly Successful Content Creators
Whether you work on a content team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.
Fair warning, though, marketers: Like all good things, it’s not going to happen overnight. And it shouldn’t, because you’re trying to get good at it, not just simply do it. But the sooner you start working these five habits into your routine, the sooner you’ll be well on your way to becoming a high quality content creator. Read more…
Overcoming Common Content Marketing Roadblocks
Because content marketing involves more than publishing a few blog posts, and because content creation demands a huge commitment of time and resources, there are a lot of roadblocks that can slow your progress.
Some of them are obvious: dealing with writer’s block, for instance. Others stem from wrong thinking about what content marketing is and how to manage it.
So in this chapter, we’ll talk about ways you can overcome ten common obstacles. Read more…
Tools to Create Social Media Content
Achieving higher reader engagement is all about knowing your audience. After you get a better grasp of your readers’ habits and online routines, you can begin to target them properly in ways they want to interact.
Consider this: According to Salesforce, almost a quarter of all adults online are on at least two social media networks. It’s no surprise that each social networking site is unique in its audience and content, making it crucial to diversify your marketing strategy to interact with your customers where they are in the medium that best fits the network.
Whether you’re looking to convert outdated or overused content, or think a complex piece of content would be best served in bite-sized pieces, don’t miss out on an opportunity to reach a larger audience by presenting content in a new way. Read more…
Advanced Methods for Promoting Your New Piece of Content
Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion.
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
Here is how you can attract scores of new visitors with your content. Read more…
Tell Me What You Think
Did I leave out an interesting or under-the-radar strategy that you’ve had success with when creating content? Please share your advice in the comments.